My daughter watches relatively little TV (I think). I save it for the evenings, when she’s tired and grumpy, and I need to distract her while I cook.
One reason I haven’t been too unhappy about my parenting compromise is the high quality of some toddler TV. The artwork is beautiful (Abney and Teal), the characters are well-drawn (Charlie and Lola) and they range from educational (Andy's Prehistoric Adventures) to just plain crazy (Sarah and Duck).
Until someone pointed it out to me, I hadn’t noticed a shocking, striking fact about the gender of the characters that have become a part of our daily lives - nearly all of them are male. Ra Ra. Bing, Boj. Peter Rabbit. All boys.
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| Photo by Sagesolar via Flickr Creative Commons |
So I did a little bit of research. I counted the number of male characters in the titles of TV programmes for toddlers. And then I counted the number of female title characters. The schedules for toddlers' TV is the same every day, so whichever day I picked was entirely representative of that particular season.
Male v female characters on toddler TV
- 14 programmes have just male characters in the title
- 2 programmes have just female characters in the title
- 2 programmes have both male and female title characters
- 8 programmes with male title characters
- 5 programmes with female title characters
BBC could do better
And the quality of programming is high, so no, it won’t rot her brain. But what it will do is from the tiniest age, gently communicate a sense of patriarchy - that males, men, boys come ahead of females. We rarely have more than a supporting role on screen.
Believing what you see
The characters children see on TV make up a huge part of how their reality is constructed. By ensuring that male characters dominate tots' TV we are sending a clear message about the primacy of masculinity to our youngest, most impressionable and vulnerable audience. We are telling them that girls and women are life's cheerleaders, sitting on the sidelines watching the boys and men do great things.
If we want an equal society by the next generation, this is not going to help. I dearly hope CBeebies and other children's TV providers get their act together soon and start to show girls at the centre of their programming, not just the sidelines.












